What is Inbound Marketing?

Inbound marketing refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps. Inbound marketing is an umbrella term for all of your online marketing efforts on the various digital assets. Businesses leverage digital channels such as Google search, social media, email, and their websites to connect with their relevant current and prospective customers. While this term covers a wide range of marketing activities, we strive to help our clients get the capacity to deliver the right content to the right people at the right time. We train our customers to do the inbound marketing themselves thus providing human capital and the capacity to tailor the services to their needs.

The reality is, people spend twice as much time online as they used to 12 years ago. And while we say it a lot, the way people shop and buy really has changed, meaning offline marketing isn’t as effective as it used to be.

Marketing has always been about connecting with your audience in the right place and at the right time. Today, that means that you need to meet them where they are already spending time: on the internet.



What is SEO?

SEO is Search Engine Optimization. It is focused on grabbing the attention of the search engines using specific, targeted words or phrases (called keywords or keyword phrases), and using them in specific ways. Now, why would this be important for websites? Because websites need to draw those people who are searching for certain things. They need that traffic to come to their site, and stay on their site, to buy their product or click on their ads. So, they need search engines to point people to their site. The way to get search engines to point to a site is partially in the writing of good, optimal, search engine-directed content. As a side note, other factors include presence of videos on the site, how others interact with the site, and how others refer to the site from other sites. In addition, once the search engine lands a potential reader on your lap, you must now write to that reader- not to the search engine.

Inbound Marketing Approach

Search Engine Optimization

The process of optimizing your website to rank or move higher in search engine results pages, therefore increasing the amount of organic traffic that your website receives.

Marketing & Sales Automation

We use online CRMs to automate marketing and sales process allowing companies to better perform these duties and as well collaborate. These services are provided by our international partners as we work with them to provide relevant and helpful information in their automation and gradual evolution.

Content Marketing

Content Marketing basically involves the creation and promotion of content assets for the purpose of generating brand awareness, traffic growth, lead generation, or customers.

Social Media Marketing

The practice of promoting your brand & content on social media channels to increase brand awareness, drive traffic, and generate leads for your business.

Affiliate Marketing

A type of performance-based advertising where you receive commission for promoting someone else’s products or services on your website.

Pay Per Click

A method of driving traffic to your website by paying a publisher every time your ad is clicked. One of the most common types of PPC is Google AdWords.

Email Marketing

Companies use email marketing as a way of communicating with their audiences. Email is often used to promote content, discounts and events, as well as to direct people towards the business’ website.

Native Advertising

Native advertising refers to advertisements that are primarily content-led and featured on a platform alongside other, non-paid content. Social Media Advertising may also be considered native.

Market Automation

Refers to the software that exists with the goal of automating marketing actions. Many marketing departments have to automate repetitive tasks such as emails, social media, and other website actions.

Online PR

Online PR is the practice of securing earned online coverage with digital publications, blogs, and other content-based websites. It’s much like traditional PR, but in the online space.

Mobile Marketing

Involves setting up adverts on smart phones & sending out SMS notifications to targeted consumers with the aim of conversion. Companies also use this to communicate with current clients on offers.

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