05 Jul

Digital Marketing Insights

There is no denying that digital marketing is here to stay. If your company does not have a digital marketing strategy in place, it's time to get one. Even if you do, it's time to refresh it. The nature of the industry means that change is always around the next corner - it's up to you to keep up.

Consumers get the information they want online by using a variety of methods. One of those methods is by using search engines. If you want to get your webs...

read more
Share this article
04 Jul

Basics on Web Apps

According to Wikipedia, a web app "is an application that is accessed via a web browser over a network such as the Internet." So how is this different than a web site?

The difference is subjective, but most would agree that a web site will generally just be informational and a web app provides functionality. For example, Wikipedia is a website; it provides information. Facebook is a web app.

Don't let the word "app" confuse ...

read more
Share this article
30 Jun

What Makes You A Good Product Marketing Manager?

To promote sales of season tickets, I came up with an ambitious (and time-consumin) plan called "Pick-a-Seat Day" in which we put bright red ribbons on all available season ticket seats and invited the public to buy their favorites. And that's not all.

On the big promotion day we offered balloons, free donkey rides, ethnic foods, and clowns for the kiddies. Also, free popcorn, soft drinks and hot dogs, jugglers, a Dixieland band, and magicians. It wa...

read more
Share this article

© 2015 - 2021 Oritech Company Ltd. All rights reserved.