13 Jul

How do you turn browsers into buyers?

Most shopping experiences of potential buyers begin online. You will find that before one goes to make the actual purchase they first go online to either see varieties of the product they have in mind or get a general idea of the pricing range. At the beginning of the shopping journey before consumers have started thinking about specific products or brands they rely on their mobile devices to provide inspiration and to help fine tune their design sensibility. Fifty-seven perce...

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11 Jun

Do you need a mobile application?

Responsive web design, which adapts your site to fit a range of devices, is critical to your site's success. But mobile apps are growing at an astounding rate, and not having one is a surefire way to fall behind the competition.

Apps aren't just a fun option for smartphone users; the technology relies on them. From alarms to social media to tracking your fitness and reading the news, just about everything you do on a smartphone happens in an app.

...

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07 Jul

Key strategies to Online Branding

Contrary to what some direct response marketers might think, investing in your brand online is not just about spending money on the brand. Instead, it's about building an entity that will resonate with your customers and keep them coming back again and again-even when there's no deal or promotion to entice them. Not only will building your brand online go a long way to boost awareness and build your reputation, but the more people are invested in your brand, the greater the ch...

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06 Jul

Ultimate Guide to creating your logo

In this post, I want to talk about the significance of having a well-designed logo. Even if you're already happy with the logo you have right now, who knows? Within the next few months or years, you might revamp your website/app or create a new one altogether and then, this guide ought to be useful.

Your logo is the first brand recognition item that stamps your online presence. I know a lot of non-believers out there who do away with logos and rely on...

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05 Jul

Multi-Vendor E-Commerce Platforms

Multi-vendor online shops, aka marketplaces, are gold mines when done right. The big dogs are Etsy and Ebay, but you can find popular niche multi-vendor sites such as ThemeForest. The idea behind multi-vendor sites is to allow people, or companies, to create profiles and post their products for sale.

When customers come to your multi-vendor site they can pick one item from Peter web designer and another from Company XYZ and it is all processed through...

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