Most shopping experiences of potential buyers begin online. You will find that before one goes to make the actual purchase they first go online to either see varieties of the product they have in mind or get a general idea of the pricing range. At the beginning of the shopping journey before consumers have started thinking about specific products or brands they rely on their mobile devices to provide inspiration and to help fine tune their design sensibility. Fifty-seven perce...

Contrary to what some direct response marketers might think, investing in your brand online is not just about spending money on the brand. Instead, it's about building an entity that will resonate with your customers and keep them coming back again and again-even when there's no deal or promotion to entice them. Not only will building your brand online go a long way to boost awareness and build your reputation, but the more people are invested in your brand, the greater the ch...

There is no denying that digital marketing is here to stay. If your company does not have a digital marketing strategy in place, it's time to get one. Even if you do, it's time to refresh it. The nature of the industry means that change is always around the next corner - it's up to you to keep up.

Consumers get the information they want online by using a variety of methods. One of those methods is by using search engines. If you want to get your webs...

To promote sales of season tickets, I came up with an ambitious (and time-consumin) plan called "Pick-a-Seat Day" in which we put bright red ribbons on all available season ticket seats and invited the public to buy their favorites. And that's not all.

On the big promotion day we offered balloons, free donkey rides, ethnic foods, and clowns for the kiddies. Also, free popcorn, soft drinks and hot dogs, jugglers, a Dixieland band, and magicians. It wa...