In this post, I want to talk about the significance of having a well-designed logo. Even if you're already happy with the logo you have right now, who knows? Within the next few months or years, you might revamp your website/app or create a new one altogether and then, this guide ought to be useful.
Your logo is the first brand recognition item that stamps your online presence. I know a lot of non-believers out there who do away with logos and rely on other branding techniques such as their name as a brand. These cases are exceptions to the rule. In reality, the websphere is split on this issue. While some website owners consider their own logo a requirement for branding, for others, it doesn't really add any value.
At the end of the day, I think it's a matter of personal choice whether or not you think a logo is something you want on your website. But eventually, most site owners realize they need to have one to help build their websites/apps and their reputations, for a number of reasons:
Among the sea of websites out there, being noticed can be a challenge, especially for new websites. And it won't make it any easier if you just leave your website's name in plain text as your header. A logo is also useful once you start developing products and services, as using a logo in your e-book or videos, for example, looks much more credible than just using your domain name.
Websites gain popularity the moment they're recognized and remembered by an audience. This is where logos play an important role-they represent you, and make it easier for readers to connect to your blog.
Okay, maybe logo isn't much of a factor to your authority. Though that doesn't mean it should be completely set aside. In terms of authority, I think a good logo should act as an important symbol of your authority and credibility.
The makings of a professional logo
There's no concrete formula for creating a great blog logo.
Most of the time, it's just the owner's and/or the designer's discretion that comes into play. Being a part time logo designer gave me a good perspective on this issue, and based on the clients I've handled, these criteria have proven to be standard for every blog logo design.
A color scheme that works
Don't just randomly use any color you believe is nice. Aside from the aesthetic value, remember that your logo has to be coordinated with your corporate theme. Make sure you use not only the right color, but the right shade as well. Otherwise, it may seem a bit out of place or uncoordinated.
Logos usually follow the symbol-and-text design style, since they're also used as the header image. This is why you'll need one good, stand-out, typographical font. Of course, the type of font that'll be suitable will vary with your website/app niche (personal websites tend to have more artsy fonts, while professional websites tend to go for bolder, simpler typefaces) and your personal preferences. I suggest that you steer away from complicated fonts like grunge or macabre options unless that's really the image you want to portray.
An original concept
This might sound obvious, but you have no idea how often site owners want to replicate a logo of an A-list websites. Some of the designers who want to emulate a popular website's logo seem to think that, as a prerequisite to being great, you have to look like someone who's already great. But really, when did someone ever achieve greatness through imitation?
Always ask for your logo to be created at high resolution. That you if you want to make it smaller, you can just resize the original logo. The trouble arises when the resolution is poor, the logo's too small, and it gets pixelized every time you make it bigger. Not a good thing!