13 Jul

How do you turn browsers into buyers?

Most shopping experiences of potential buyers begin online. You will find that before one goes to make the actual purchase they first go online to either see varieties of the product they have in mind or get a general idea of the pricing range. At the beginning of the shopping journey before consumers have started thinking about specific products or brands they rely on their mobile devices to provide inspiration and to help fine tune their design sensibility. Fifty-seven percent of searches in I need some ideas moments occur on mobile.

During this early research phase, videos are also popular with consumers who are looking to better visualize different looks. A higher percentage of individuals prefer images which also give them the visual acuity of what they have in mind. At this stage, you already have a feel of what to give potential buyers on your website and take great consideration into having as much variety as possible.

More than 13 million hours of home furnishing YouTube videos were watched in 2016

First thing you need to do is to ask yourself if your website is attractive. The design of an online store is crucial, because if it's ugly customers will simply click away hence your site will tend to have a higher bounce rate. You have to be aware that a user's purchase decision is usually made just after 3 seconds on your website - so it is the first impression that counts. If customers do not like it, they won't buy anything and won't ever come back.

Social media is one of the channels that enables you free promotion. It is a channel that usually carries the highest number of browsers. Of course, if you publish ads among networks, you will pay, but the mere presence is free. And it can bring lots of benefits too!

The key to success in social media is providing a marvelous content. You have to be interesting and outstanding, so that people will want to follow you. If you manage to do so, you will have a great marketing channel at no financial expense. So what actually should you do to attract customers using social media? You will be required to first choose the best channel for your business, then post regularly, engage your users and use graphics as long posts are tedious for some browsers.

Another thing that will help you attract many users is an outstanding customer care. Make the experience of buying in your store remarkable - but only in a positive way. A Forrester research states that 45% of consumers will abandon an online transaction if their questions or concerns are not addressed quickly. This means that if you want to attract clients, you need to reply to all their comments and inquiries. And as soon as possible, cause timely responses are the key to success in this matter.

Always remember: there is no better promotion than satisfied clients.

We all love promos and discounts. But usually it is not these Ksh. 500 that we save which makes us happy. It is rather a psychological mechanism that is responsible for these feelings. It has been confirmed that the world "free" makes us feel irrational excitement, which stimulates association with positive emotion. One way of promoting clients is through offering free shipping, and another is through giving coupons such as "Buy 2, get third for free" or "second item 30% off".

As you can see, you do not need millions to convert buyers in your online store. The most important thing is to be creative and know which channels to use. Now that you have that knowledge, go ahead and start promoting your store! Be remarkable and you will rock it. Good Luck!

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